Some of the brands we're helping on Amazon
CentralDesk pulls Amazon Seller Central's Search Query Performance data and organizes it the way an operator wants to use it. Branded vs competitor vs generic. Per-product drilldowns. PPC opportunities joined against your real ad data. Everything in one place, refreshed weekly from Brand Analytics.
Some of the brands we're helping on Amazon
Brand Analytics, inside Amazon Seller Central, hands brand-registered sellers some of the most valuable customer-behavior data in retail. Then it buries that data behind a clunky filter UI, a one-week-at-a-time export, and zero context about your own ads. CentralDesk pulls that data weekly, buckets it by brand vs competitor vs generic, joins it against your PPC search-term reports, and lays everything out the way you'd actually use it.
Every search term shoppers used to find a product like yours, bucketed three ways: branded (your name in the query), competitor (a rival's name in the query), and generic (everything else). For each bucket you see impressions, clicks, cart adds, and purchases. You can configure the branded and competitor term lists yourself.
Within a few minutes you can see: are you converting on your own brand, or losing it? How much of your category's demand is going through competitor-branded searches? Which generic terms are driving real volume versus which are vanity impressions?
Brand-registered Amazon accounts only.
Start a free trial →The same Brand Analytics data, broken out per ASIN. For each product you see the search terms driving impressions to it, click-through share, purchase share, and where you rank for each one. Sortable, filterable, and exportable.
The view to open when you want to know: what is THIS product actually showing up for? Surface long-tail terms you're converting on at 30%+ that you haven't bid on yet, and the high-volume terms where you're getting impressions but losing the click.
Covers the most recent 60 days of available data, refreshed weekly.
Start a free trial →The unique part. CentralDesk joins SQP demand data against your own PPC search-term reports to surface four kinds of opportunity:
Whitespace · high-volume search terms with strong organic purchase share where you have no PPC presence.
Conversion gaps · terms you're getting clicks on but not converting, where competitors are.
Cannibalization · branded terms where your ads are eating clicks you'd have won organically.
Graduation candidates · long-tail auto-campaign winners ready to promote to exact-match.
Requires both Brand Analytics access and an Amazon Ads connection.
Start a free trial →Brand Analytics is the kind of data you want to interrogate, not browse. Connect Claude or another MCP-aware AI assistant to your CentralDesk account and ask plain-English questions about your search performance. The answers come from your real Brand Analytics data, refreshed weekly, with no clunky filter UI in the way.
Drill into a question. Compare timeframes. Pull a list. Ask the follow-up.
How the MCP Server works →Search Query Performance, sales reporting, advertising, catalog health, and Amazon intelligence are all connected inside one platform designed specifically for Amazon sellers.
Spend less time fighting filters. Spend more time acting on insight.
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