Agency-grade Amazon PPC. Now for everyone.

CentralDesk gives you the same level of strategy, automation, and analysis used by leading Amazon agencies, with the option to run it yourself, get hands-on help when you need it, or have our experts fully manage your account.

Some of the brands we're helping on Amazon

Cheeky Diana Dr. Perry Hydros La Bouche Micoco OOTW RCH
advertising

Built for the way you actually run PPC.

A full Amazon advertising suite for Sponsored Products, Sponsored Brands, and Sponsored Display. Daily campaign performance, automated bid management, Buy-Box-aware campaign automation, assisted keyword harvesting, and every report downloadable to CSV or Excel.

automated bid management

Bids that move themselves.

Set a target ROAS or ACoS, pick the campaigns you want optimized, and CentralDesk takes over from there. The bid engine looks at every keyword in every targeted campaign, judges whether it's hitting target, and adjusts bids up or down within the bounds you set.

Recovery, growth, growth-budget-constrained, cold-start. The engine classifies every campaign by state and applies the right action: raise bids on winners with headroom, pull back on losers, leave cold-start campaigns alone until they have enough data, recommend budget raises (never auto-applied) on campaigns that are hitting their daily cap.

Every change is logged in the changelog with full before-and-after values and the exact reasoning.

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BID OPTIMIZER ON organic cotton sheets ROAS 5.8x · target 4.0x $1.20 → $1.38 +15% queen size sheets ROAS 4.1x · target 4.0x no change on target linen pillowcase ROAS 1.9x · target 4.0x $0.95 → $0.78 −18% soft white sheets 5 days · insufficient data cold start monitoring
buy-box aware

Stop paying for ads on products you can't sell.

Every Amazon advertiser eventually runs into the same problem: a product loses the Buy Box (out of stock, hijacker, suppression) and continues to burn ad spend because nothing is paused. Money lit on fire.

CentralDesk's Buy-Box-aware automation watches every single-ASIN campaign in your account. The moment the Buy Box is lost, the campaign pauses automatically. The moment the Buy Box returns, the campaign resumes. Every action is logged so you can see exactly what happened and when.

Opt in per account, run dry-run mode first to review actions before going live, and exclude specific campaigns from the rule if needed.

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CAMPAIGN STATE TIMELINE 9:14 AM Buy Box lost Out of stock detected AUTO-PAUSED 2:42 PM Buy Box back Inventory restored AUTO-RESUMED 5 HOURS, 28 MINUTES PAUSED $184.20 in ad spend prevented No conversions would have been possible during this window.
keyword harvesting

Turn winning search terms into permanent keywords.

Auto campaigns are great for discovery but terrible for control. Once a search term proves itself, it should graduate to a manual campaign with its own bid, and get negated in the auto campaign so the two don’t compete.

CentralDesk surfaces the search terms that earned their place: at least three orders at target ACoS, sustained over a meaningful window. One click promotes the term to a bound manual ad group at a chosen bid AND adds it as a negative exact in the source auto campaign. No more cannibalization. No more guesswork.

Every harvest is logged with the source campaign, target ad group, bid, and the spend and sales data that justified it.

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AUTO CAMPAIGN linen sheets queen 4 orders, ACoS 18% PROMOTE sheets king cotton 2 orders, ACoS 32% soft pillow case 1 order, ACoS 41% white bedding 0 orders MANUAL AD GROUP linen sheets queen EXACT · bid $1.45 PROMOTED queen size sheets EXACT · bid $1.20 organic cotton sheets EXACT · bid $1.38 + harvested over time
reporting

Every number, every angle, every report downloadable.

Campaign performance with daily spend and sales trends. Halo Effects analysis showing which ads drive sales of your other products. Placement Breakdown across Top of Search, Detail Page, Rest of Search, and Off Amazon. Budget Pacing with month-to-date vs cap tracking. Search term and keyword analysis with the raw query data behind every campaign.

Prefer to work with spreadsheets, or share results with your team? Every report on the platform is downloadable to CSV or Excel.

The same data the bid engine uses to make its decisions is the data you see in your dashboard.

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SPEND $2,847 ROAS 4.2x SALES $11.9k ACOS 24% Download CSV
how you want to run it

Do it yourself, get assistance, or fully managed?

You decide how hands-on you want to be. Switch between modes any time. The platform is the same either way.

do it yourself

Run it internally.

You get the agency-grade tools to do it right. Daily campaign performance, bid automation, Buy-Box-aware automation, keyword harvesting, Halo Effects, Placement Breakdown, budget pacing. The same toolkit leading Amazon agencies build their offerings on top of.

Use it as much or as little as you want.

get assistance

Need a hand here and there?

Open a ticket. Want a second opinion on a bid strategy? Need help building out a new campaign? Want someone to investigate why ACoS jumped on a specific keyword last week?

Hands-on assistance is included in every plan. No add-ons, no hourly fees, no surprise bills at the end of the month.

fully managed

Or hand the whole thing over.

Prefer a classic agency-style fully managed setup, with 100% transparency? We can do that, too. Our advertising experts run your campaigns end-to-end and you see every change, every report, every dollar in the same dashboard.

No black boxes. No quarterly review decks hiding the actual numbers.

what we handle

The full advertising and promotions workload.

Improving visibility, driving conversion, and making your ad spend work harder.

Reporting and Analysis
The numbers you need to make good decisions, in formats you can share.
Campaign performance reporting
Full campaign-level reporting covering spend, sales, ACoS, ROAS, CTR, CPC, CVR, and daily trend charts for every campaign.
Halo Effects analysis
Understand which ads drive sales of your other products: gateway products, cross-sells, and unadvertised ASINs benefiting from the halo of existing campaigns.
Placement Breakdown
See how spend and performance split across Top of Search, Detail Page, Rest of Search, and Off Amazon, with per-campaign placement matrices.
Budget Pacing
Month-to-date spend vs. daily cap tracking with projected end-of-month figures, so you always know whether you’re on pace.
Search term and keyword analysis
Every search term that triggered your ads, with spend and sales data, to surface negative keyword candidates and high-converting terms to promote.
Downloadable reports
Every report on the platform exports to CSV or Excel. Share with your team or work the numbers in your own spreadsheet.
Automation
Rules engines that do the work for you, with the option to dry-run anything before going live.
Automated bid management
A target-ROAS or target-ACoS bid engine that classifies every campaign by state and adjusts bids per keyword within your bounds.
Buy-Box-aware automation
Automatic pause on Buy Box loss, automatic resume on Buy Box return, with opt-out per campaign and full audit trail.
Budget-raise automation
For budget-constrained winning campaigns, automatically raise daily budget within safety caps. Reverts if performance drops below target.
Assisted keyword harvesting
Promote a converting search term from an auto campaign into a manual ad group AND negate it in the source. One click, both moves.
Campaign Management
Everything that used to require switching to the Amazon Ads console.
Sponsored Products
Full campaign management for SP, including manual keyword, auto, and product-targeting campaigns.
Sponsored Brands
Campaign management for SB, including video and store spotlight variants.
Sponsored Display
Campaign management for SD, including audience and product targeting.
Bid and budget changes
Pause, enable, and update daily budgets directly from CentralDesk, with a full audit trail of every change.
Negative keyword management
Add negative keywords and negative product targets without leaving the dashboard. Bulk operations supported.
Promotions and Research
Beyond paid ads: the rest of the visibility and conversion levers Amazon gives you.
Keyword research
Identifying high-value search terms using Helium 10 and Amazon Brand Analytics.
Competitor research
Reviewing competitor listings, pricing, and positioning to inform your strategy.
A/B testing
Setting up and monitoring Manage Your Experiments tests for titles, images, and A+ Content.
Deals and Lightning Deals
Submitting and managing time-limited deals through Seller Central’s promotions tools.
Coupons
Creating and scheduling on-page coupons to drive click-through rate and conversion.
Brand Tailored Promotions
Setting up targeted promotions for specific customer segments through Brand Tailored Promotions.
one platform

One Platform. One Source of Truth.

Most Amazon sellers operate with a patchwork of software, spreadsheets, agencies, consultants, and browser tabs. CentralDesk brings everything together. Support, advertising, reporting, catalog health, search analytics, and Amazon intelligence are connected inside a single platform designed specifically for Amazon sellers.

Spend less time managing tools. Spend more time growing your business.

  • 7-day free trial
  • No credit card required
  • Cancel anytime
  • Expert, ex-Amazon team members
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